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SERVICES

WEBSITE OPTIMISATION

Website optimisation to increase search engine traffic begins with putting yourself in the shoes of a potential user or customer. What are they going to type in when they search? Finding and understanding what these keywords are is the foundation of your optimisation campaign. Ensure you have appropriate meta data for the audience you're targeting. The page title, meta description and page headings (H1 tag) are the key components. Also, building a sitemap is important as search engines love sitemaps.

Ask yourself how does someone navigate your site and find the info they are looking for? Finding information should be easy and the less clicks it takes to get there the better. Of course the way the website is constructed is very important also, remember search engines look at the code of the page and keep text copies of it. Building your site so it is search engine friendly is crucial, things like avoiding frames, not using flash (except as elements), excessive coding, building pages using CSS instead of tables and making sure search engine spiders can follow your sites navigation links all add up to a top search ranking web site.

Of course your pages and content need to be clear and have obvious calls to action on them. Think about what you want people to do on each page; is it to pick up the phone and call your 1800 number? or fill in application form? Pages need to Sell if you want them to Convert! 

If you follow all of these guidelines you will see a long term increase in traffic to your web pages and more sales. At SEOvisual we've been involved with web marketing and online businesses for many years now, since 2000 infact, so we can bring a wealth of experience to the table to ensure your website optimisation really gets you results.

Contact us by calling 03 9872 5911 or email us at info@smoothproductions.com.au

Search Engine Optimization Specialists (SEO)