Yahoo Search Optimizer | Yahoo Marketing and Advertising Overture

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Yahoo Search Optimiser

Automate the process of managing keyword bids.

Search Optimizer automates the bid management process based on your business objectives, allowing you to save time and achieve better results from pay-for-placement programs. Working 24/7, Search Optimizer optimizes complex campaigns to a set cost per acquisition, cost per click, or return on ad spend goals. It quickly sorts keywords into those performing over and under target to facilitate adjustment of the campaign for improved results, and allows the control of traffic based on the time of day or day of the week.

Enter your key business goal and maximum and minimum bids for your keywords to automate the management of all your keywords.

Search Optimizer shows relative performance of keywords in near real-time for a quick visual overview of your campaign performance.

Define the time of day and days of the week your call center is available to respond to leads and Search Optimizer automatically optimizes to drive traffic at those times.

Search Engine Optimization Specialists (SEO)